I recently showed you a preview of the latest collaboration between Sebago and French design agency La MJC, The Fairhaven, and now I can show you a more detailed view.
The Fairhaven was originally released in 1980 and La MJC’s treatment sees them add contrasting black panels with white stitching and a white leather heel tab to the chunky boot like shape that offers a more robust and urban look.
Founded in 2001 by Michael Dupouy and Julien Cahn La MJC was one of the first marketing and communications agencies in Europe to specialise in urban youth culture and using the internet to help brand interact with their audience, they have worked with everyone from Colette and Stussy to Nokia and Coca Cola.
Monday, December 14, 2009
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