Wednesday, November 12, 2008

I LOVE CREATIVE ADS AND THERE IS ONLY ONE WORD TO DESCRIBE THIS .......... INCREDIBLE

Honda Cog Commercial


It was shot in real time with no CGI involved in the sequence. It required 606 takes and cost $6 million to shot and took 3 months to complete. The production of the ad required 20 sets of alloy wheels, 10 bonnets, 15 pots of paint and two handmade pre-production models of Honda Accord. One was used for the final shot and the other was taken apart for the bits you see crashing into each other.


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