




It was shot in real time with no CGI involved in the sequence. It required 606 takes and cost $6 million to shot and took 3 months to complete. The production of the ad required 20 sets of alloy wheels, 10 bonnets, 15 pots of paint and two handmade pre-production models of Honda Accord. One was used for the final shot and the other was taken apart for the bits you see crashing into each other.
Flat hat handbag designed by Ulrike Acker. The handbag is a long zipper that enables it to live in between the dimensions, between the flat two dimensional and non functional shape and the three dimensional functional shape of a very linear handbag. The best part of it, is it can be turned inside out